Lost iPhone

For Apple, Lost iPhone Is a Big Deal

This article talks about the lost iPhone prototype and how it came to be. This article concerns PR and New Media because Apple is getting TONS of free PR from this fiasco. If someone was to lose a prototype 20 years ago, the only consequence would have been another loss... someone's job. Now because of social media and how quick every bit of information is processed and spread, within a few hours of a link being posted from Engadget the blogosphere went wild. It was trending on Twitter, Digg, Facebook and practically every social media site.

This is creating a huge buzz for Apple while also allowing them to see consumer reactions, all of the trending topics are public, and tweak their product to counteract the reactions.