"Over Twittering"

The article I chose is from the OJR's parent company "Knight Digital Media Center", which was linked on the OJR website. It's titled "Don't 'over Twitter' and other social media tips for news organizations".

Steve Safran, a media strategist, breaks the article into four main points for news organizations trying to deal with using the micro-blogging site. Mainly the article discusses Twitter, but it also gives general advice for other ways to use social media outlets to a news organization's advantage.

This article is an essential read not only for news organization's but anyone who is in the business of communicating any information to any sort of audience. The tactics Safran describes can be used by any sort of business and be completely relevant.

I disagree somewhat about the "spheres of influence" with Twitter though. Although re-tweet brings a message from one user and expands the audience, the original user will only re-tweet a message they deem worthy. Basic information wouldn't be re-tweeted or expanded to others not following the original poster.

Something I strongly agree with is the "aggregate, aggregate, aggregate" statement that Sefron obviously emphasizes quite a bit. All of the social media tools out right now are extremely helpful and many people subscribe to more than one outlet, but to have to go in and check each page/program separately is quite obnoxious and downright inefficient. It is essential for news organizations, businesses, or anyone trying to communicate with the public to have a one-stop-shop for all of their information without having to separately log-in to a specific service. With push notifications on cellphones now, it makes it extremely easy to get the audience such information, without the audience putting an effort toward looking for the information.